Attendee Frequently Asked Questions

The Specialty Food Association is focused on creating a successful show experience for our exhibiting members, international participants, and industry attendees. People travel from around the world to NYC to discover the newest trends and products in specialty food.   

Nearly 40,000 companies choose the Javits Center as their preferred showcase every year. Situated at the heart of the world’s culinary, entertainment, fashion, financial and media capital, the Javits Center connects you to the resurgent, white-hot West Side of Manhattan. The 7 Subway line. Hudson Yards. The High Line… they’re all just steps away. Now more than ever, the Javits Center is where New York meets the world.
Online registration begins April 3, 2023. A credit card is required to pay the registration fee. You may also be asked to submit appropriate business credentials.
Thousands of people attend the Summer Fancy Food Show each year, so advance registration is strongly recommended. On-site registration is available only during Show hours. You must provide a government-issued photo ID and appropriate business credentials to register. A credit card is required for payment.
Your confirmation letter includes a financial summary, which serves as a receipt. To get another copy of your confirmation letter:

Log into the Registration Site.
Select “Edit Registration.”
Select “My registration is complete – Resend my confirmation.”
Badges may be picked up at the registration counter from Saturday, June 24 through Tuesday, June 27 as follows:

Saturday, June 24: 8 am - 5 pm 
Sunday, June 25:  8 am - 4 pm 
Monday, June 26: 8 am - 4 pm 
Tuesday, June 27: 8 am - 2 pm 

Attendees MUST present the QR Code from their confirmation email AND a government-issued photo ID (driver’s license, passport, etc.) to get their badge.

Take note: Sunday, June 25 from 9 am to 12 pm is the busiest time for badge pickup.
A reminder email with the unique confirmation QR Code will be sent to all registered attendees approximately 7 to 10 days before the show. You can print the email or display it from your mobile device or Apple Wallet. Be sure to also bring a government-issued photo ID.

Note: The reminder email with QR Code will be sent to the email address provided during registration. Please make sure your email is up to date in our system to receive all attendee emails.
If you forget or lose your badge, you must report to the registration counter for a replacement. There is a fee to replace lost or forgotten badges. You will need to present a government-issued photo ID to replace your badge. (The replacement fee will not be refunded if you subsequently find your original badge.)
If your plans change and you are unable to attend the Winter Fancy Food Show, you may request a refund by emailing Refund deadlines are as follows:

100 percent refund: Request refund by Monday, May 1 at 11:59 pm ET
50 percent refund: Request refund by Friday, June 23 at 11:59 pm ET

Please note: No refunds will be issued after 12:00 am ET on Saturday, June 24. This policy applies to standard registration fees as well as fees for any add-on programs or services.
The Summer Fancy Food Show is a B2B trade event for ages 18 and older. No one under 18 is permitted on the Show floor regardless of affiliation or circumstances. This restriction applies to all children, including infants.
Fancy Food Shows are B2B trade events where specialty food industry professionals conduct business. Therefore, all attendees must work for a business entity that buys, sells, or provides services to the specialty food industry. Guests, students, and faculty are not permitted at the Show.

Note: If, after review of your business credentials, Show Management determines that you do not qualify for the business classification selected during registration, you will be required to pay the fee (which may be higher) associated with the registration type assigned to you to confirm your registration
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